These short-format sessions that start at the top of most hours in Hall 4.1/117 offer quick and easy insights and know-how on the Gen Z and Millennial travel markets. There’s something for everyone.
On Wednesday, 4 March at 12:00 SANDEMANs New Europe bravely opens this year’s programme with an important discussion about the growing divide between locals and visitors in some tourist hotspots. During Building bridges between the local and travel communities, Javier Amorós will look at this issue and share some examples of how SANDEMANs is working towards solutions.
Looking for how-tos? Kate Glover of Culture Trip will take you Beyond marketing for a 101 on audience engagement via content partnerships. Dave O’Malley of World Nomads will discuss the considerations and ROI of podcasts during Should you get into podcasting? Fabio Coppola of YELLOWSQUARE will share approaches on How to create an open-minded hospitality space. Euroventure’s Phil Cabra Netherton will inspire you to work towards carbon neutrality during his session The carbon neutral dilemma where he will explain how Euroventure Travel has become the first carbon negative tour operator.
Wondering about hospitality for future young travellers? Check in with Abraham Hostels & Tours for tips on Achieving a good hostel-guest fit or NETIZEN Hotel | Hostel for a look at Lifestyle hotels on a budget. Also, Best practices and actionable insights for welcoming diverse travellers, a talk by Ed Salvato will help and inspire you to better understand and serve travellers of diverse sexual orientations and gender identities.
Looking for something else? There’s more in the WYSE workshop programme at ITB Berlin 2020. Visitors of ITB Berlin are welcome to WYSE Travel Confederation’s workshop area in the Youth Travel Hall (4.1/117) on 4, 5, and 6 March for talks on Gen Z and Millennial travel.
Can’t make it to ITB Berlin? More insights on Gen Z and Millennial travel are available in WYSE Travel Confederation’s publication New Horizons IV: A global study of youth and student travel.