The New Horizons IV Survey attracted more than 57,000 responses from 188 countries and territories between June and November 2017. The report, New Horizons IV: A global study of the youth and student traveller, was published in 2018 by WYSE Travel Confederation.
New Horizons is the only recurring global survey of the youth, student and educational travel market. The aim of New Horizons is to provide an overview of the youth travel market, which WYSE Travel Confederation and UNWTO have estimated to account for 23% of international arrivals.
The study, conducted once every five years, provides insights to travel agents, suppliers, destination marketers, policymakers, and other stakeholders of the global travel and tourism industry, offering a global perspective on trends of the under-30 travel market:
- Where do youth travellers come from and where have they travelled to?
- What are the main purposes and motivations for youth to travel?
- How do youth plan and book trips and how much do they spend?
- What activities are popular for youth while in a destination?
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Page count: 70
From the same series
This report provides an analysis of the data collected from young travellers that participated in the New Horizons III survey and indicated that learning a language was a very important motivation for their trip.