ITB Berlin

4-8 March 2020

Join WYSE Travel Confederation at ITB Berlin

WYSE members are invited to apply for a limited number of co-exhibiting opportunities at ITB Berlin 2020. Don’t miss this chance to increase your brand awareness at the world’s top travel trade show along with fellow WYSE members.  Contact us about co-exhibiting at the WYSE Village – we look forward to seeing you there!

Why co-exhibit?

  • Raise awareness of your brand at a key industry event – ITB Berlin attracted over 113,000 trade visitors in 2019
  • Be found in a prominent position in the youth travel hall, which attracts hundreds of buyers and sellers with a specific interest in youth, student and educational travel
  • Benefit from promotion of your brand on the WYSE Travel Confederation’s website and communications around ITB Berlin.
4 – 8 March, 2020

Venue and Location

Messe Berlin GmbH Messedamm 22D 14055 Berlin +49 (0)30 3038-0


Our 2020 co-exhibitors

Our 2020 sponsors

2020 Programme

WYSE workshops take place in Hall 4.1 at booth 117 unless otherwise noted.



Wednesday, 4 March 2020

12:00 – 12:30
Building bridges between the local and travel communities

Javier Amorós, SANDEMANs New Europe

13:00 – 13:30
Best practices and actionable insights for welcoming diverse travellers

Ed Salvato, HospitableMe

14:00 – 14:30
Group bookings in 2040: Trends to watch, skip and investigate further

Janice Sousa, Groupdesk

15:00 – 15:30
Lifestyle hotels on a budget: The hybrid concept as solution

Marianna Varga-Jako and Ekaterina Baronina, NETIZEN Hotel | Hostel

16:00 – 16:30
Youth travel marketing with social media, video and influencers

Abby Holland, What Marketing

17:00 – 17:30
Achieving a good hostel-guest fit

Yaron Burgin, Abraham Hostels & Tours


Thursday, 5 March 2020

11:00 – 12:00
Five trends that will shape the 2030 traveller

David Chapman,WYSE Travel Confederation

Anna Fawcett, Topdeck Travel
Tammy Olmstead, Klook
Abbey Rader, Freehand & Generator 
James Williams, Culture Trip

This session will take place in Hall 4.1 on the Central Stage

12:00 – 12:30
Travellers meet locals: How to create an open-minded hospitality space


13:00 – 14:00 How to be digitally native for the next generation 

Welcome by:
David Chapman, WYSE Travel Confederation

Presentation by:
Kevin O’Shaughnessy, CityHook

Interview with:
Jack Bowcott, goki

This session will take place in Hall 4.1 on the Central Stage

14:00 – 14:30
Music tourism: Vibrant cities, strategic initiatives and the youth market

Camila Anino, Music Cities Events | Sound Diplomacy

15:00 – 15:30
New trends in mobile tech: Beyond booking to notification commerce and journey service

Kevin O’Shaughnessy, CityHook

16:00 – 16:30
The carbon neutral dilemma

Philip Cabra Netherton, Euroventure Travel

17:00 – 17:30
Should you get into podcasting? A guide to measuring the ROI

Dave O’Malley, World Nomads

18:00 – 20:00
WYSE networking reception 
>> RSVP <<

Sponsored by Hans Brinker Hostel


Friday, 6 March 2020

11:00 – 11:30
Community tourism and its power to transform lives: How the tourism industry benefits from social responsible travel

Victoria Houle, Planeterra Foundation

12:00 – 12:30
Beyond Marketing: Driving audience engagement through branded partnerships

Kate Glover, Culture Trip

13:00 – 13:30
14:00 – 14:30
A new way to travel sustainably in Israel

Henry Jakubowicz,


Messe Berlin