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ITB Berlin 2020 Workshop

Lifestyle hotels on a budget: The hybrid concept as solution

Wednesday, 4 March 15:00 – 15:30
Hall 4.1, Stand 117 (WYSE Workshop area)

Session description

How do you accommodate in one property a tourist group, a family with a newborn, a solo female backpacker, and a travelling manager at the same time and with everyone’s comfort? What advantages and obstacles do hybrid-hotel concepts face and how do you sell lifestyle hotel services at hostel prices with a profit? During this session Marianna and Ekaterina of NETIZEN Hotel | Hostel will answer these questions and discuss other practical issues like how to turn the terrible misconceptions about hostels into your wow factors.

Speakers: 

Marianna Varga-Jako

NETIZEN Hotel | Hostel

Ekaterina Baronina

NETIZEN Hotel | Hostel