ITB Berlin 2020 Workshop
In a period where young travellers are avoiding tourist hot spots, the challenge for tourism businesses focussed on the youth market is to create a brand or product experience that doesn’t give off a typical tourist impression. For hostels, activities and spaces that encourage connections between different people, whether travellers or locals, create occasions and an atmosphere that encourage everyone to unhinge cultural barriers and to embrace diversity. During this session, Fabio Coppola, founder of YELLOWSQUARE, will discuss how to develop socially inclusive spaces that meet the interests and expectations of young travellers.
Fabio Coppola is the Founder and Chief Visionary Officer of YELLOWSQUARE, a collection of vibrant hostels located in major Italian cities. Fabio has always had the spirit of an entrepreneur and the creativity of an architect, having started his first hostel during his studies of architecture – it’s now the largest hostel operating in Rome, with a bar, disco, restaurants, hair salon, escape room, activities, tours. YELLOWSQUARE offers a truly a 360-degree experience of Rome, Milan, and Florence. Fabio has spoken at various industry conferences about the future of hospitality and hostels, including the Hostelworld Conference, Arival, and the hotel association of Italy.