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Occupancy vs ADR: How Edinburgh balances rate and demand

Occupancy vs ADR: How Edinburgh balances rate and demand

News By: Kelsey Fenerty, STRFinding the precarious balance between driving occupancy and driving rate can be a hostelier’s white whale. Not infrequently, markets will drop rate to drive bed sales. Edinburgh has taken a different approach: the market has increased rate...
Travel, as illustrated by visual communication

Travel, as illustrated by visual communication

News Photography is currently the go-to asset in the travel industry’s marketing tool kit, but some companies are sketching a fresh approach that is less reliant on professional photography and instead draws on something everyone can do.Drawing: the basis of visual...
Seasonal trends in London hostel performance

Seasonal trends in London hostel performance

News By: Kelsey Fenerty LONDON – The accommodations sector is highly seasonal, with school breaks, holidays and weather dictating youth and family travel. London’s hostel industry is no different. But viewing performance seasonally can reveal holistic trends in the...
New Horizons IV: Hostels and accommodation for the young traveller

New Horizons IV: Hostels and accommodation for the young traveller

Publications Home » New Horizons survey New Horizons IV: Hostels and accommodation for the young traveller Published January 2019 Free for members | Non members: €1000 Research categories: Accommodation, Consumer Request a free preview Purchase This extract from the...
What is work experience travel?

What is work experience travel?

News In 2017, young travellers who considered work experience as the primary purpose of travel accounted for 13% of New Horizons IV Survey respondents. Work experience travel accounts for a similar proportion of youth travel as does study travel (14%), but both are...