Miami: Hostels’ next hot spot?

Miami: Hostels’ next hot spot?

News By Kelsey Fenerty, STRMIAMI – Despite the hostel industry’s ongoing evolution toward more stylish and sophisticated offerings that appeal to travelers of every ilk, the youth traveler – ­whether backpacker or gap year student – remains an important demand-driver...
Keeping it real: The effects of inflation on London hostel revenue

Keeping it real: The effects of inflation on London hostel revenue

News By Kelsey Fenerty, STR The UK experienced 2.1% inflation in April 2019, a mere tenth of a percentage point over target rate and just below the 2.2% inflation averaged over the past 12 months. As inflation rises, revenue must grow in line or in excess to maintain...
Student travel discount cards in the age of OTAs

Student travel discount cards in the age of OTAs

News “Don’t leave home without it” was once the tagline for American Express, offering, if not scaring, members to secure a safe alternative to cash prior to travelling: traveller’s cheques. The advice from American Express later became aspirational with the tagline...
Occupancy vs ADR: How Edinburgh balances rate and demand

Occupancy vs ADR: How Edinburgh balances rate and demand

News By: Kelsey Fenerty, STRFinding the precarious balance between driving occupancy and driving rate can be a hostelier’s white whale. Not infrequently, markets will drop rate to drive bed sales. Edinburgh has taken a different approach: the market has increased rate...
Travel, as illustrated by visual communication

Travel, as illustrated by visual communication

News Photography is currently the go-to asset in the travel industry’s marketing tool kit, but some companies are sketching a fresh approach that is less reliant on professional photography and instead draws on something everyone can do.Drawing: the basis of visual...
Seasonal trends in London hostel performance

Seasonal trends in London hostel performance

News By: Kelsey Fenerty LONDON – The accommodations sector is highly seasonal, with school breaks, holidays and weather dictating youth and family travel. London’s hostel industry is no different. But viewing performance seasonally can reveal holistic trends in the...