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Student travel discount cards in the age of OTAs

Student travel discount cards in the age of OTAs

News “Don’t leave home without it” was once the tagline for American Express, offering, if not scaring, members to secure a safe alternative to cash prior to travelling: traveller’s cheques. The advice from American Express later became aspirational with the tagline...
Occupancy vs ADR: How Edinburgh balances rate and demand

Occupancy vs ADR: How Edinburgh balances rate and demand

News By: Kelsey Fenerty, STRFinding the precarious balance between driving occupancy and driving rate can be a hostelier’s white whale. Not infrequently, markets will drop rate to drive bed sales. Edinburgh has taken a different approach: the market has increased rate...
Travel, as illustrated by visual communication

Travel, as illustrated by visual communication

News Photography is currently the go-to asset in the travel industry’s marketing tool kit, but some companies are sketching a fresh approach that is less reliant on professional photography and instead draws on something everyone can do.Drawing: the basis of visual...
Seasonal trends in London hostel performance

Seasonal trends in London hostel performance

News By: Kelsey Fenerty LONDON – The accommodations sector is highly seasonal, with school breaks, holidays and weather dictating youth and family travel. London’s hostel industry is no different. But viewing performance seasonally can reveal holistic trends in the...
Mind the (rate) gap: ADR differences in London and Amsterdam

Mind the (rate) gap: ADR differences in London and Amsterdam

News By Kelsey Fenerty, STR Amsterdam and London both boast spectacular hostel occupancy rates, with both cities averaging more than eight out of 10 beds sold, on average, in 2018. The metric dipped below 70% only three times in the past 24 months. Seasonal patterns...