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Future-proofing your youth travel business: ITB Berlin 2020

Feb 14, 2020

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The dawn of a new decade tends to cause an outbreak of ‘top trends’ and industry-specific predictions and challenges for the ensuing years. The WYSE workshop programme for ITB Berlin 2020 goes a step further, with sessions dedicated to dissecting the 2030 and 2040 traveller, offering tips on how to ensure that your company is relevant in the future youth and student travel market. 

David Chapman, Director General of WYSE Travel Confederation, will moderate a panel discussion on five trends that will shape the 2030 traveller, in which some of the biggest brands in youth and student travel (Culture Trip, StudentUniverse, Topdeck Travel, Generator & Freehand and Klook) will explain the measures they are taking to future-proof their business for the youth travel market of 2030. Group bookings in 2040 will be discussed by Janice Sousa, Co-Founder of Groupdesk, a B2B Saas company focused on group travel. An expert in group bookings, Janice will share how and why technology should be integrated into your business today, together with her group travel forecast for the next twenty years.

Looking as far as twenty years ahead also means having a good grasp on the behaviours and demands of next gen travellers. The WYSE workshops will cover topics pertinent to companies operating in the youth travel market, such as:

Digital nativity
Kevin O’Shaughnessy of Cityhook will interview Jack Bowcott, of hostel tech app goki, in a session held on Hall 4.1’s Center Stage; Z.mobile: How to be digitally native for the next generation. The pair will discuss the trends that will define the future of travel for the mobile-first generation and the importance of experience in the online sales process.

The Greta effect
Young travellers are increasingly showing a deepened awareness of the impact of travel upon destinations and the environment. Victora Houle, of Planeterra Foundation, will discuss how travel companies can become more transparent when it comes to purpose and sustainability and win the trust of the discerning youth traveller.

Inclusivity
Travellers of diverse sexual orientations and gender identities face challenges that are often little understood by the travel industry. Ed Salvato of HospitableMe, a company that offers strategy and education for inclusive hospitality, will deliver a practical wokshop centred around best practices and actionable insights for welcoming diverse travellers.

The WYSE Travel Confederation stand and workshop area will be located in Hall 4.1, Stand 117 at ITB Berlin, 4-8 March 2020. If you are interested in co-exhibiting on the WYSE stand, please contact our events team at events@wysetc.org.
View the full workshop programme here.

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Join WYSE Travel Confederation

If you’d like to join WYSE Travel Confederation and benefit from new connections, free access to industry research, informative webinar sessions, discounts on industry events and brand exposure within the youth and student travel industry, click below to view our membership options and find out more.