Millennials make hotels rethink how they do loyalty programs
Hotels cater to elite members of their loyalty programs because they bring in lots of revenue. But even the elite aren’t overly loyal to a particular brand. With brand loyalty ebbing as the age of the average guest skews younger, winning a hotel booking is...At what point do you stop being a 'young' traveller?
At what age do you cease to be part of the youth travel market? Twenty-five? Thirty? Forty? Or when you concede defeat? A study on youth travel has made an interesting finding: the age-range of those who consider themselves part of the “youth market” has...
Millennials & Social Media – Infographic
Did you know that an average GenYer joins 2.5 social networks or that about 80% of GenYers log on to social media every single day? Find out all about Millennials and their use of social media in the brand new Generation Y infographic. Discover the main drivers for...