In the next WYSE Webinar, Ian Fitzpatrick from Boston based digital agency Almighty, will share tactics that both large and small organisations can employ to tell more salient brand stories in a marketplace overwhelmed by messaging.
You will leave this session with a handful of tools that can be employed independent of budget or locale.
Title: Brand storytelling for noisy networks
Date: Tuesday, 28 July 2015
Time: 17:00 – 18:00 CEST
Presenter: Ian Fitzpatrick, Almighty
Meet your presenter
Ian Fitzpatrick is a founding partner at Almighty, where he leads a research and strategy practice charged with developing insights into the behaviours and needs of the people who use the products and services that we build, and outlining strategies for creating more-relevant content.
Almighty creates user-connected ecosystems and experiences that define and reinforce brands with every interaction. By shifting focus and reimagining the customer experience, Almighty helps businesses implement more than just a website, app or location-enabled service. They create purpose-built tools, systems and experiences that engage customers in a connected world, building strong relationships that enable even the most established brands to reclaim a foothold in markets undergoing radical change. The digital creative agency works with some of the world’s most recognized brands including Disney, Georgia-Pacific, L.L.Bean and New Balance.
Free for members
WYSE webinars are free for members of WYSE Travel Confederation. Not a member? Consider joining by checking out WYSE membership options. Non-members may join WYSE webinars at a cost of EUR 75 per webinar or EUR 250 for the entire 2015 webinar series. Contact firstname.lastname@example.org for more information.