The world’s largest travel company for students, recent grads and young adults, launches campaign to highlight popular cities in Europe and to celebrate today’s top content creators.
On 7 May 2014, STA Travel announced the kick-off of the company’s Unexpected Europe campaign by sending some of the top tastemakers under 30 from the travel, sports, music, and social media arenas on a week-long trip of the most sought-after cities in Europe. With this partnership, each social influencer will act as an STA Travel Insider providing unique access and a behind the scenes guide to these cities. The six-city tour, to be held from now through until 27 April, offers young travel enthusiasts endless opportunities to engage in an exciting, adventurous and cultural journey that will be documented with video blogs on STA Travel’s YouTube channel, blog and via the Insider’s websites and social channels.
As a bonus, STA Travel is launching a major airline sale starting now for travel to Europe for flight discounts up to 15% off. Sale runs for a limited time only.
The Unexpected Europe campaign will take fans on an exciting European trip that will include Amsterdam, Rome, Prague, London, Paris and Barcelona. Each city was chosen for its lifestyle diversity and entertainment choices. The campaign will be supported with social content by each contributor on each of their social media channels, along with STA Travel’s online and social channels.
“Social media has transformed the way we live, travel and communicate. This has created tremendous opportunities to connect with travelers and adventure seekers in a personal and engaging way,” said Vanessa Goolsby, VP of Product and Marketing, STA Travel.
The selected contributors participating in the campaign include Travels of Adam, Our Wild Abandon, Astronautalis, Matty Lambert, and STA Travel’s own Teresa Cordova. These influencers will give a first-hand look at the coolest destinations in Europe and share their experiences with the world through video and online content. Their fans will be able to connect, learn and share!
In addition, STA Travel is giving away a 13-day European Trip for two. The grand prize winner will visit ten of the most exciting cities in Europe. The prize includes round-trip airfare, hotel accommodations and international trip insurance.
About STA Travel
STA Travel is the youth travel expert enabling students and young adults to explore the world by creating experiences filled with adventure, discovery and personal growth. STA Travel offers a unique range of products with exclusive discounts on airfares, accommodations, tours, rail passes and more. Globally STA Travel is present in 90 countries with 400 retail locations, sending more than six million travellers away each year.