What Tim Gurner is missing about millennial travellers (and avocado toast)
Gurner’s allegations of avocado toast opulence and frivolous trips to Europe also don’t hold up against research from the WYSE Travel Confederation report, New Horizons III, which is the largest reoccurring survey of the youth travel market. The 2012 report showed a steep decline in holiday motivations for young travellers compared with the 2002 and 2007 surveys. The survey found Millennials are increasingly going abroad to learn a language, gain work experience, and to study. The majority of Millennial travellers surveyed said they are motivated to travel by having a cultural experience, exploring new cultures, learning new things and meeting local people. New Horizons III found that 90% of young travellers feel more appreciation for other cultures after going abroad and nearly as many respondents felt an increased interest in learning about other cultures.
Those in the youth travel industry know something Gurner, a real estate investor, does not. Youth travellers are a growing, and increasingly, a crucial market for the global economy. And, although Millennials are warming to the idea of home ownership as they age, research shows that Millennials value experiences over material goods. WYSE Travel Confederation is dedicated to promoting and developing opportunities for young travellers as a vital means of fostering international understanding and cultural exchange. As part of this effort, WYSE Travel Confederation will soon begin surveying youth travellers for New Horizons IV. Respondents will have a chance to win prizes such as two tickets to anywhere in the world with Emirates.