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New Horizons

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WYSE Travel Confederation’s youth and student travel benchmark study, New Horizons, began in 2002 and seeks to understand the unique travel motivations, activities, booking and spending habits of young travellers worldwide.

Having surveyed over 34,000 young travellers from 137 countries, New Horizons III  provides the industry’s most detailed insight into how the youth travel industry has become increasingly complex, appealing to a larger and more diverse demographic than ever before.

Not only has the age range of people considering themselves as young independent travellers increased – with travelling seen as a state of mind rather than an age category – so has the variety of motivations to travel.  The report sheds light on how the motivations behind youth travel are evolving and shows a significant rise in the trend of cultural tourism.

Here are some of the findings from New Horizons III:

  • The number of travellers older than age 30 showed the biggest percentage increase from 2007, rising from 10% of the market to 17%, while younger travellers, aged 23-30, have seen a decrease of a similar percentage.
  • Young people continued to spend when they travel. The average is €3,000 per trip, €50 a day, with self-identified flashpackers the highest spenders, followed by backpackers and travellers.
  • The biggest difference between 2007 and 2012 was the length of visit. The average stay of 58 days was almost a week more than in the previous study.
  • The ability to book using mobile devices is now the second biggest consideration after price. Online booking is ranked behind “close proximity to a physical travel agency” as far as importance. Websites are, however, still how most young travellers seek information about future destinations.
  • The city most young travellers wanted to visit was Rio de Janeiro, followed by Tokyo, Sydney, Buenos Aires and San Francisco.

An executive summary is available for free and the full report is available to purchase. Members of WYSE Travel Confederation may request a free copy of the full report.

New Horizons lll
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New Horizons III: Work Abroad Travel

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This extract highlights the work experience traveller, the most popular work and travel destinations, motivations for this type of unique travel experience, how much is spent on such trips, and the benefits of work and travel experiences.

WYSE members can request a free copy of this report. Non-members can purchase the report.

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New Horizons III: Youth Travel Accommodation 
yta cover-1 This extract from the WYSE Travel Confederation New Horizons III survey contains data on Youth Travel Accommodation demand in 2012/13.The main sectors covered in this report are Apartments, Independent Hostels, Hostelling International Hostels, Hotels and Student Residences.This research is based on data gathered from consumers, and therefore compliments and adds to the research already conducted by STAY WYSE (2012) on the supply side of the industry.
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WYSE Member Youth Travel Organisations and Individuals Public/State Sector Organisations

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New Horizons lll: A Canadian Perspective
New Horizons III Canada The third New Horizons survey of global youth travel organised by the World Youth Student and Educational (WYSE) Travel Confederation aims to provide an overview of the global youth and student travel market, which was estimated to include over 200 million international trips in 2012.

The New Horizons research is the only consistent global survey of this important market. Since 2002 the survey has expanded in both scale and scope, and
now represents responses from over 34,000 travellers in late 2012 and early 2013, drawn from 137 different countries.

The latest report analyses why young people travel, how they travel, where they travel to, what they do in the destination, what impact their travel has on them and what economic impact they have on the destination.

Canada is an important destination for youth tourism. In the New Horizons research, Canada is ranked as the 7th most important destination for international youth tourists. Canada also appears to have increased its market share, doubling the proportion of international youth tourists responding to the New Horizons survey between 2007 and 2012.

The Canadian Tourism Commission has also opted to ‘Pursue youth as a travel segment’ in its 2013-2017 Corporate Plan, recognising the youth segment (both national and international) is:

  • A high value market
  • A means of generating lifetime value through repeat visitation
  • An important source of diversification for the travel industry
WYSE Member Youth Travel Organisations and Individuals Public/State Sector Organisations

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New Horizons lll: Language Travel
Language Travel Report
The third New Horizons survey of global youth travel organised by the World Youth Student and Educational Travel Confederation (WYSE Travel Confederation) aims to provide an overview of the global youth & student travel market, which was estimated to include over 200 million international trips in 2012.The New Horizons research is the only consistent global survey of this important market. Since 2002 the survey has expanded in both scale and scope, and now represents responses from over 34,000 travellers in late 2012 and early 2013, drawn from 137 different countries.For the purpose of providing more customised reports relating to specific youth travel industry sectors, this report provides an analysis of the data collected from young travellers that participated in the New Horizons III survey and indicated that learning a language was a very important motivation for their trip.Language travel has become a major market for a number of youth travel destinations around the world, particularly as the effects of the economic downturn cause more young people to think about developing their skills through travel.WYSE Travel Confederation’s New Horizons III survey, conducted in the second half of 2012, indicated that language travel was a major motivation for over 20% of young travellers. This is a considerable increase when compared with only 3% in the 2007 New Horizons II study.This specialised extract of data from the New Horizons III 2013 survey of youth travellers contains unweighted data from 2,108 young travellers from all world regions who travelled in 2012.

 

WYSE Member Youth Travel Organisations and Individuals Public/State Sector Organisations

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New Horizons lll: The Student Traveller

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The third New Horizons survey of global youth travel organised by the World Youth Student and Educational Travel Confederation (WYSE Travel Confederation) aims to provide an overview of the global youth & student travel market, which was estimated to include over 200 million international trips in 2012.

The New Horizons research is the only consistent global survey of this important market. Since 2002 the survey has expanded in both scale and scope, and now represents responses from over 34,000 travellers in late 2012 and early 2013, drawn from 137 different countries.

For the purpose of providing more customised reports relating to specific youth travel industry sectors, this report provides an analysis of the data collected from students and ISIC Card holders during the New Horizons survey.

Student travellers 2013

This specialised extract of data from the New Horizons III 2013 survey of youth travellers contains unweighted data from 11,290 students from all world regions.
The analysis includes all students who travelled in 2012, from all origin countries. Therefore the data refer to student travellers, rather than international students studying in another country for a period of time. The analysis includes those respondents who indicated that they were travelling for study purposes.

WYSE Member Youth Travel Organisations and Individuals Public/State Sector Organisations

FREE

request-now

EUR 500

buy-now

EUR 1000

buy-now

 

New Horizons ll – The Young Independent Traveller 2007
Update of the benchmark study conducted in 2002 which identified the motivations and unique travel characteristics of the millions strong global  movement of independent young travellers.

Through this updated study, WYSE Travel Confederation endeavoured to further advance an understanding of the unique travel motivations, activities, booking and spending habits of young travellers.

WYSE Travel Confederation promotes the social value of youth travel and encourages a better understanding of it by governments, industry and social sector organisations around the world. Studies such as New Horizons provide further evidence that international travel experiences are an essential part of young people’s personal and educational development, feeds their curiosity of other cultures, and contributes to the openness that underpins international understanding.

Findings from this report were selected for inclusion in a compendium of research on the student and youth travel market published by the United Nations World Tourism Organization in November 2007.

New Horizons – Today’s Youth Travellers: Tomorrow’s Global Nomads
Highlights the main findings of a major transnational survey on independent youth and student travel.

This survey is unique as the first specific study to cover all aspects of the youth and student travel experience, from trip planning and booking through to the trip itself.

The aim of the survey was to gather consistent and detailed information on the independent youth and student traveller market, combining data on the social and cultural aspects of young travellers (their backgrounds, motivations and experiences) with data on travel purchases, information gathering behaviour, destinations and previous travel experience. It focuses on different dimensions of the last major trip made by youth and student respondents.

Thank you to our research sponsors

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