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Industry Review #6:  Market Development & Marketing

Industry Review #6 – Market Development and Marketing provides a look at marketing tools, booking patterns, marketing costs and other marketing-related activities across various sectors of the youth, student and educational travel industry, including language travel, higher education, exchange/work experience, volunteer travel, and backpacking/adventure travel. Key findings discussed in the report include:

  • Growth in annual turnover and numbers of customers
  • Concerns and opportunities for growth
  • Online marketing tools
  • Booking patterns
  • Distribution, trade events and other business activities


Created in conjunction with StudentMarketing, this report is available for download by WYSE Travel Confederation members free of charge.

Request a free executive summary