Publications
Industry Review #6: Market Development & Marketing
Published June 2015
Free for members | Non members: €99.95
Research categories: Accommodation, Language programmes, Trade
Industry Review #6 – Market Development and Marketing provides a look at marketing tools, booking patterns, marketing costs and other marketing-related activities across various sectors of the youth, student and educational travel industry, including language travel, higher education, exchange/work experience, volunteer travel, and backpacking/adventure travel.
Key takeaways
Key findings discussed in the report include:
- Growth in annual turnover and numbers of customers
- Concerns and opportunities for growth
- Online marketing tools
- Booking patterns
- Distribution, trade events and other business activities
Page count: 37
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From the same series
Industry Review #7: Pricing II
Industry Review No. 7 – Pricing II features the global market intelligence as of Q2 2015 on pricing in the youth and student travel industry.
Industry Review #5: Data, Statistics & Trends II
Industry Review #5 aims to bring sectors of the youth travel industry to a comparable level by identifying, analysing and interpreting existing secondary data.
Industry Review #4: Marketing
This publication analyses insights across the language travel, higher education, work experience, volunteer travel and adventure travel sectors.
