Industry Review #6: Market Development & Marketing
Industry Review #6 – Market Development and Marketing provides a look at marketing tools, booking patterns, marketing costs and other marketing-related activities across various sectors of the youth, student and educational travel industry, including language travel, higher education, exchange/work experience, volunteer travel, and backpacking/adventure travel. Key findings discussed in the report include:
- Growth in annual turnover and numbers of customers
- Concerns and opportunities for growth
- Online marketing tools
- Booking patterns
- Distribution, trade events and other business activities
Created in conjunction with StudentMarketing, this report is available for download by WYSE Travel Confederation members free of charge.