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Industry Review #4: Marketing
Marketing in the youth and student travel market
Published March 2014

Industry Review #4: Marketing, created in conjunction with Student Marketing, provides marketing insights across the five major sectors of the youth travel industry. As the first report to examine worldwide marketing trends in the youth and student travel industry, the benchmark Youth and Student Travel Market Industry Review #4 – Marketing analyses insights across the language travel, higher education, work experience, volunteer travel and adventure travel sectors – and provides the first source of sector-to-sector comparisons.

Key takeaways

This report is the fourth in a series which studies trends across 769 youth travel businesses and 93 countries which collectively represent one million youth and student travellers. Key findings of the report cover:

  • Industry expansion
  • Online transition
  • Proactive trade marketing
  • Agency support
  • Location and price remain key