Essential
market research
to the industry’s most comprehensive insights into the youth and student travel market.
Our publications are also available for individual purchase by non-members;
please contact us to request a publication.
| Reports |
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New release  The New Horizons 5 survey attracted more than 11,000 responses from 130 countries between June and August 2023. The report, New Horizons 5: A global study of the youth and student traveller, was published in October 2024 by WYSE Travel Confederation. New Horizons V: A global study of the youth and student traveller |
 Travel Business Impact Survey for the period March – August 2020, namely core questions on demand changes, top concerns and actions, messaging to consumers, business outlook and recovery forecast. The Youth Travel Industry and COVID-19 |
 This extract from the New Horizons IV Survey reports on findings related to multi-country trips, namely in the region of Europe. Characteristic of the youth market in general making the most of available time and resources, many young people are combining countries in the search for experiences. New Horizons IV: Multi-country Trips in the European Youth Travel Market |
 This extract from the New Horizons IV Survey reports on findings related to multi-country trips, namely in the region of Europe. Characteristic of the youth market in general making the most of available time and resources, many young people are combining countries in the search for experiences. New Horizons IV: Hostels and Accommodation for the Young Traveller |
 This extract from the New Horizons IV Survey reports on findings related to work experience travel of young people. Such travel experiences may include working holidays, internships, traineeships, and other types of work & travel programmes that combine cultural exchange with the opportunity for young people to undertake paid work while abroad. New Horizons IV: Work Experience Travel |
 The New Horizons IV Survey attracted more than 57,000 responses from 188 countries and territories between June and November 2017. The report, New Horizons IV: A global study of the youth and student traveller, was published in 2018 by WYSE Travel Confederation. New Horizons IV: A Global Study of the Youth and Student Traveller |
 This report is based on the STAY WYSE Hostel Booking Sources Survey, which monitors the main distribution channels through which hostels and other youth travel accommodation (YTA) providers secure bookings. Hostel Booking Sources Report 2017 |
 Canada attracted 20 million international arrivals in 2016 therefore it is not surprising that tourism ranks in the country’s top ten sources of export revenue. When it comes to youth travel, Canada has certainly not failed to realise the economic value of this segment of travellers who tend to stay longer and spend more than the average tourist. Youth Travel and Canada |
 The 2016 report offers hostel operators insights that enable them to assess their position in the marketplace, benchmark their performance, and identify opportunities to increase revenue. STAY WYSE Booking Sources 2016 |
 As volunteer travellers are hosted by a project and community, Project Perspectives on the Benefits of Volunteer Travel helps to better understand of the benefits of volunteer travel for the projects and local communities hosting visiting volunteers. Project Perspectives on the Benefits of Volunteer Travel |
 This WYSE Travel Confederation survey was conducted following the presidential election in the United States and outlines the business outlook for youth, student and educational travel according to operators and suppliers across all sectors. Youth and Student Travel following the 2016 US Presidential Election |
 This report draws upon WYSE Travel Confederation research, including the New Horizons III and Millennial Traveller surveys, which together cover more than 40,000 young travellers worldwide. Festivals as Youth Travel Destinations |
 This report outlines the key characteristics of Serbia’s inbound and outbound youth travel markets and the potential that exists to strengthen this up-and-coming youth travel destination. Youth Travel and Serbia |
 The WYSE Brexit survey was conducted between 24-30 June 2016, the period immediately following the announcing the UK’s referendum result. WYSE Brexit Summary |
 So what are the things you need to do to become a successful hostel? How many beds and rooms? How many bathrooms and toilets do you need? STAY WYSE Hostel Start Up Guide |
 The Global Report on the Power of Youth Travel is a collection of articles and case studies documenting the economic and social impact of youth, student and educational travel. Global Report on the Power of Youth Travel |
 Beyond the Bed examines ancillary revenue for accommodation operators. The report presents results of a survey of youth travel accommodation (YTA) providers and their ancillary revenue sources. Beyond the Bed |
 A research-based industry review from secondary sources, compiling recently available data on industry matters that affect members’ businesses and include areas such as youth travel market dynamics, mobility, pricing, customer preferences and marketing. Industry Review #7: Pricing II |
 In the 2014 Millennial Traveller survey conducted by WYSE Travel Confederation, South Africa ranked as the favourite destination for young travellers who had already visited the country. Youth Travel in South Africa |
 The STAY WYSE Booking Sources 2015 report is based on global data collected in March – April 2015 from youth travel accommodation providers about their booking sources. STAY WYSE Booking Sources 2015 |
Industry Review #6: Market Development & Marketing |
 Festivals and the Millennial Traveller provides a snapshot of millennial festival travel spending and preferences for a great festival experience. Festivals and the Millennial Traveller |
 Chinese Millennial Traveller provides a unique insight into the habits, spending, satisfaction levels and travel styles of Chinese travellers born between the early 1980s and 2000s. Chinese Millennial Traveller |
 In light of media attention and its potential impact on travel, WYSE Travel Confederation developed a brief questionnaire in November 2014 to canvas a sample of young travellers for their opinions on the Ebola outbreak. Young Traveller Opinions on the Ebola Outbreak |
 This extract from the New Horizons III Survey reports on findings related to work experience travel. Such travel experiences may include working holidays, internships, traineeships, and other types of work & travel programmes that combine cultural exchange with the opportunity to undertake paid work while abroad. New Horizons III: Work Abroad Travel |
 This latest report presents global data, statistics and trends of the youth and student travel industry, providing essential market intelligence for informed decision making and a better understanding of the industry’s position within the broader travel community. Industry Review #5: Data, Statistics & Trends II |
 Millennial Traveller discusses the travel behaviours and attitudes of a generation familiar with technology, having grown up with PCs, smartphones and the Internet. Millennial Traveller |
 Industry Review #4: Marketing, created in conjunction with Student Marketing, provides marketing insights across the five major sectors of the youth travel industry. Industry Review #4: Marketing |
 The youth travel market grew from 160 million international trips a year in 2005 to almost 200 million in 2011. The growth of youth travel is reflected in the increased supply and diversity of Youth Travel Accommodation (YTA) around the globe. Youth Travel Accommodation Industry Review 7 |
 The aim of New Horizons is to provide a global overview of the youth and student travel market, which was estimated to include 284 million international trips in 2016. New Horizons III: The Student Traveller |
 This time the research focused on the five major sectors represented by WYSE Travel Confederation, namely language travel, higher education, exchange/work experience, volunteer travel and backpacking/adventure travel. Industry Review #3: Product Development |
 The aim of New Horizons is to provide a global overview of the youth and student travel market, which was estimated to include 284 million international trips in 2016. Youth Travel Accommodation Usage |
This time the research focused on the five major sectors represented by WYSE Travel Confederation, namely language travel, higher education, exchange/work experience, volunteer travel and backpacking/adventure travel. Industry Review #3: Product Development |
This extract from the New Horizons III survey reports on findings related to hostel and youth travel accommodation demand in 2012. Youth Travel Accommodation Usage |
 Having surveyed more 34,000 young travellers from 137 countries, New Horizons III is the industry’s most expansive view on the youth traveller. New Horizons III: A Global Study of the Youth and Student Traveller |
 Pricing II features the global market intelligence as of Q2 2015 on pricing in the youth and student travel industry. Industry Review #7: Pricing II |
The 2016 report offers hostel operators insights that enable them to assess their position in the marketplace, benchmark their performance, and identify opportunities to increase revenue. Youth Travel Accommodation Industry Review 6 |
 The youth travel market grew from 160 million international trips a year in 2005 to almost 190 million in 2010. The growth of youth travel is reflected in the increased supply and diversity of Youth Travel Accommodation (YTA) around the globe. Youth Travel Accommodation Industry Review 5 |
 The youth and student travel industry has experienced a 37% increase in the last 10 years with up to 187 million travellers creating a market value of US$165 billion in 2010. Industry Review #1: Data, Statistics & Trends |
 The Global Report on the Power of Youth Travel is a collection of articles and case studies documenting the economic and social impact of youth, student and educational travel and it was first published in 2011 as volume two of the UNWTO Affiliate Member report series. The Power of Youth Travel |
 Thanks to young people travelling more frequently, more widely and more independently, the global youth tourism market continues to expand. The Youth Travel Accommodation Industry Review 4 |
 The global youth tourism market continues to expand as a result of young people travelling more frequently, more widely and more independently. The Youth Travel Accommodation Industry Review 3 |
 The global youth tourism market continues to expand as a result of young people travelling more frequently, more widely and more independently. The Youth Travel Accommodation Industry Review 2 |
Youth Travel Accommodation Industry Review 1 |
 Update of the benchmark study conducted in 2002 which identified the motivations and unique travel characteristics of the millions strong global movement of independent young travellers. New Horizons II: The Young Independent Traveller |
