Publications
Festivals as Youth Tourism Destinations
Published August 2016
Free for members | Non members: €49.95
Research categories: Activities and tours, Attractions, Consumer
Key takeaways
This report draws upon WYSE Travel Confederation research, including the New Horizons III and Millennial Traveller surveys, which together cover more than 40,000 young travellers worldwide. In addition, secondary research on festival tourism from various countries is reviewed. The report traces some of the major trends in the market and presents several case studies of the effect of festivals on destination development, including techno tourism in Germany, SXSW (USA), EXIT (Serbia), BPM (Mexico), Boom (Portugal), and Groovin the Moo (Australia).
Page count: 36
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