Zornitza Yovcheva, Digital Tourism Think Tank’s mobile and user experience consultant, will be leading the hour-long session, which will focus on:

• The growing importance of mobile technology for digital natives
• Analysis of current mobile industry trends and developments
• How mobile changes travel and consumer behaviour
• Best practice mobile examples from within the tourism industry

Zornitza will answer questions, including:

• Where are things going with mobile technology and how to target digital natives?
• What are mobile trends you should take advantage of?
• What is the future of mobile in tourism?
• We will also be inviting questions from all attendees during the session.