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Industry Review #6: Market Development & Marketing
Market development & marketing of the youth and student travel market
Published June 2015

Industry Review #6 – Market Development and Marketing provides a look at marketing tools, booking patterns, marketing costs and other marketing-related activities across various sectors of the youth, student and educational travel industry, including language travel, higher education, exchange/work experience, volunteer travel, and backpacking/adventure travel.

Key takeaways

Key findings discussed in the report include:

  • Growth in annual turnover and numbers of customers
  • Concerns and opportunities for growth
  • Online marketing tools
  • Booking patterns
  • Distribution, trade events and other business activities