Published June 2015
Industry Review #6 – Market Development and Marketing provides a look at marketing tools, booking patterns, marketing costs and other marketing-related activities across various sectors of the youth, student and educational travel industry, including language travel, higher education, exchange/work experience, volunteer travel, and backpacking/adventure travel.
Key findings discussed in the report include:
- Growth in annual turnover and numbers of customers
- Concerns and opportunities for growth
- Online marketing tools
- Booking patterns
- Distribution, trade events and other business activities