Published June 2015

Industry Review #6 – Market Development and Marketing provides a look at marketing tools, booking patterns, marketing costs and other marketing-related activities across various sectors of the youth, student and educational travel industry, including language travel, higher education, exchange/work experience, volunteer travel, and backpacking/adventure travel.

Key takeaways

Key findings discussed in the report include:

• Growth in annual turnover and numbers of customers
• Concerns and opportunities for growth
• Online marketing tools
• Booking patterns
• Distribution, trade events and other business activities