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ITB Berlin 2020 Workshop

Manchester, United Kingdom — 22-25 September 2009

WYSE Archives

Should you get into podcasting? A guide to measuring the ROI

Dave O’Malley, Business Development Manager, World Nomads

Thursday, 5 March 17:00 – 17:30
Hall 4.1, Stand 117 (WYSE Workshop area)

Session description

Podcasting is booming. The latest Edison report shows US listenership has risen from 11 million people in 2006 to 144 million in 2019 with no end in sight to the growth. But making the decision on whether to invest in the channel is clouded by a lack of statistics on podcasting. During this session World Nomads, which has its own eponymous The World Nomads Travel Podcast, will discuss the why and when of starting a travel podcast and share insights on metrics to gauge a podcast’s success.


Dave O’Malley is Business Development Manager with World Nomads. Dave joined the World Nomads Partnerships Team in 2017 and his clients include major travel brands and tour operators, as well as youth and education-focussed organisation across the UK and Europe. He is based in Birmingham, UK and works closely with World Nomads’ European headquarters in Ireland.

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