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New Horizons

WYSE Travel Confederation’s New Horizons benchmark study, which began in 2002, seeks to understand the unique travel motivations, activities, booking and spending habits of young travellers worldwide, as well as the growing requirements of the ever expanding industry.

Having surveyed over 34,000 young travellers from 137 countries, our latest survey – New Horizons III – reveals the industry’s most detailed insight into how the youth travel industry has become increasingly complex, appealing to a larger and more diverse demographic than ever before.

Not only has the age range of people considering themselves as travellers increased – with travelling seen as a state of mind rather than an age category – but so to has the variety of reasons for people travelling.  The report sheds light on how motivations behind youth travel are evolving and shows a significant rise in the trend of cultural tourism.

Here are some of the findings from New Horizons III:

  • The number of travellers older than age 30 showed the biggest percentage increase from 2007, rising from 10% of the market to 17%, while younger travellers, aged 23-30, have seen a decrease of a similar percentage.
  • Young people continued to spend when they travel. The average is €3,000 per trip, €50 a day, with self-identified flashpackers the highest spenders, followed by backpackers and travellers.
  • The biggest difference between 2007 and 2012 was the length of visit. The average stay of 58 days was almost a week more than in the previous study.
  • The ability to book using mobile devices is now the second biggest consideration after price. Online booking is ranked behind “close proximity to a physical travel agency” as far as importance. Websites are, however, still how most young travellers seek information about future destinations.
  • The city most young travellers wanted to visit was Rio de Janeiro, followed by Tokyo, Sydney, Buenos Aires and San Francisco.

WYSE Travel Confederation is proud that this report has been selected for inclusion in a compendium of research on the student and youth travel market to be published by the United Nations World Tourism Organization.

Free executive summaries for all and free full reports for WYSE Travel Confederation members

You can download executive summaries of our surveys below, while the full reports are also available free of charge for WYSE Travel Confederation members:

 

New Horizons lll
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The report, which is the latest edition in a benchmark study first conducted in 2002 and then 2007, looks at why, how and where young people travel to, as well as the growing requirements of the ever expanding industry.Having surveyed over 34,000 young travellers from 137 countries, New Horizons III reveals the industry’s most detailed insight into how the youth travel industry has become increasingly complex, appealing to a larger and more diverse demographic than ever before.

Not only has the age range of people considering themselves as travellers increased – with travelling seen as a state of mind rather than an age category – but so to has the variety of reasons for people travelling.The report sheds light on how motivations behind youth travel are evolving and shows a significant rise in the trend of cultural tourism.

Young travellers are putting more emphasis on gaining cultural, educational and work experience, as well as improving their education and work prospects rather than simply travelling to have a holiday.

The report shows that young travellers now represent 20 per cent of international tourism, making it a hugely important economic force. In 2012, £138 billion of the £692 billion tourism ‘spend’ worldwide came from young travellers. The rise in youth spending vastly outstripped that of other international travellers whose spending increased by just three percent over the same period.

The report also reveals the way youth travellers use technology to communicate and book their travels is rapidly evolving and having a major impact on the industry which is having to evolve to meet travellers increasing and varied requirements.

 Executive summary Full report
Download-executive-summary WYSE Travel Confederation Member Youth Travel Organisations and Individuals Public/State Sector Organisations

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The Canadian Tourism Commission: New Horizons lll – A Canadian Perspective
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The third New Horizons survey of global youth travel organised by the World Youth Student and Educational (WYSE) Travel Confederation aims to provide an overview of the global youth and student travel market, which was estimated to include over 200 million international trips in 2012.

The New Horizons research is the only consistent global survey of this important market. Since 2002 the survey has expanded in both scale and scope, and
now represents responses from over 34,000 travellers in late 2012 and early 2013, drawn from 137 different countries.

The latest report analyses why young people travel, how they travel, where they travel to, what they do in the destination, what impact their travel has on them and what economic impact they have on the destination.

Canada is an important destination for youth tourism. In the New Horizons research, Canada is ranked as the 7th most important destination for international youth tourists. Canada also appears to have increased its market share, doubling the proportion of international youth tourists responding to the New Horizons survey between 2007 and 2012.

The Canadian Tourism Commission has also opted to ‘Pursue youth as a travel segment’ in its 2013-2017 Corporate Plan, recognising the youth segment (both national and international) is:

  • A high value market
  • A means of generating lifetime value through repeat visitation
  • An important source of diversification for the travel industry
 Full report
WYSE Travel Confederation Member Youth Travel Organisations and Individuals Public/State Sector Organisations

FREE

request-now

EUR 500

buy-now

EUR 1000

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New Horizons lll – The Student Traveller

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The third New Horizons survey of global youth travel organised by the World Youth Student and Educational Travel Confederation (WYSE Travel Confederation) aims to provide an overview of the global youth & student travel market, which was estimated to include over 200 million international trips in 2012.

The New Horizons research is the only consistent global survey of this important market. Since 2002 the survey has expanded in both scale and scope, and now represents responses from over 34,000 travellers in late 2012 and early 2013, drawn from 137 different countries.

For the purpose of providing more customised reports relating to specific youth travel industry sectors, this report provides an analysis of the data collected from students and ISIC Card holders during the New Horizons survey.

Student travellers 2013

This specialised extract of data from the New Horizons III 2013 survey of youth travellers contains unweighted data from 11,290 students from all world regions.
The analysis includes all students who travelled in 2012, from all origin countries. Therefore the data refer to student travellers, rather than international students studying in another country for a period of time. The analysis includes those respondents who indicated that they were travelling for study purposes.

Full report
WYSE Travel Confederation Member Youth Travel Organisations and Individuals Public/State Sector Organisations

FREE

request-now

EUR 500

buy-now

EUR 1000

buy-now

 


 

New Horizons ll – The Young Independent Traveller 2007
Updates a benchmark study conducted in 2002 which identified the motivations and unique travel characteristics of the millions strong global  movement of young travellers.

Through this updated study, WYSE Travel Confederation endeavours to further advance an understanding of the unique travel motivations, activities, booking and spending habits of young travellers.

The global movement of young travellers generates exceptional financial, USD 109 billion annually, and social value. WYSE Travel Confederation is encouraged that the social value of youth travel is becoming better understood by governments, industry and social sector organisations around the world.

Reports such as New Horizons ll provide further evidence that international travel experiences are an essential part of young people’s personal and educational development, feeds their curiosity of other cultures, and contributes to the “openness” that underpins international understanding.

WYSE Travel Confederation is proud that this report has been selected for inclusion in a compendium of research on the student and youth travel market to be published by the United Nations World Tourism Organization in November 2007.

 Full report

The 2007 report New Horizons II, Global Study of Young Travellers may be downloaded free of charge for our members

PLEASE NOTE: this is a members-only file and is password-protected. Members can request the password by clicking on the Request now button.

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New Horizons l – Today’s Youth Travellers: Tomorrow’s Global Nomads
Highlights the main findings of a major transnational survey on independent youth and student travel.

This survey is unique as the first specific study to cover all aspects of the youth and student travel experience, or the “whole journey” from trip planning and booking through to the trip itself.

The aim of the survey was to gather consistent and detailed transnational information on the youth and student independent traveller market, combining data on the social and cultural aspects of young travellers (their backgrounds, motivations and experiences) with data on travel purchases, information gathering, destinations and previous travel experience.

It focuses on different dimensions of the last major trip made by youth and student respondents.

 Full report

WYSE Travel Confederation Members can request a FREE copy of the report by clicking on the Request now button

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