Key learnings

Prof. Greg Richards, WYSE Travel Confederation
Greg Richards is Professor of Placemaking and Events at Breda University of Applied Sciences in the Netherlands and Research Advisor to WYSE Travel Confederation. He has extensive experience in tourism research and education and has worked on a variety of projects with WYSE Travel Confederation, UNWTO, OECD, and with numerous national governments, national tourism organisations and municipalities. Professor Richards has held previous posts at London Metropolitan University (UK), University of Tilburg (NL), Universitat Roviria I Virgili, Tarragona (ES) and the University of the West of England (UK).