The value of digital spendÂ
during COVID-19
Speaker:
Jason Rieff
Founder,
JSR Consultancy
Moderator:
Wendy Morrill
Head of Research & Education,
WYSE Travel Confederation
Jason Rieff
Founder
JSR Consultancy
Jason Rieff is a hospitality and marketing consultant specialising in performance marketing, branding, PR and social media. Having most recently served as Chief Marketing Officer of the global hospitality brand Generator, Jason has vast experience in the hospitality and lifestyle branding sectors. Prior to joining Generator Jason was the national strategy director for the global advertising firm We Are Social (Germany), where he held a seat on the European Leadership Committee as well as the Global Strategy Council. Having worked on an array of brands such as Louis Vuitton, Beats by Dre, Pentahotels, Holiday Inn, Accor, and others, Jason has been able to secure himself a number of international marketing awards and accolades.