Email Marketing: Boost Loyalty and Sales

During the session, Denis will introduce the basics of email marketing and explain how to increase both sales quality and quantity. He will share the knowledge of day-to-day techniques for collecting and segmenting leads from different sources. Sales funnel and welcome series won’t be something complicated and challenging to build anymore. You will get to know the main principals of creating and planning your own marketing campaigns. Due to his company’s vast experience he is able to give an overview of such fundamental issues as a conversion boost, escaping the junk folder and how the storytelling approach helped TravelWorks win a number of national awards like “Best Blog” and “Best Portal of the year”.