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Cultural intelligence 2.0:
Beyond the basics


John Lee



Wendy Morrill

Head of Research & Education,
WYSE Travel Confederation

Do you communicate like the Italians or like the Finns? Are you direct like the Dutch or more indirect like the Japanese? How much of each of us is made up of personality vs culture? We’ll be exploring all of these topics and more in an engaging conversation about cultural intelligence using interactive polling, thought-provoking videos and an all-important culture quiz to test your intercultural knowledge… there will be Irish cultural beverage for the winner!

Everyone understands the importance of cultural awareness, but what can you do to take this to the next level within your organisation and for your programme participants? During this session, John Lee of CultureMee will help you understand why now is the moment for culture and what you can do to take advantage of the power of culture. You will hear practical, engaging examples of where culture can go wrong, as well as how you can apply culture models to practical everyday scenarios within the travel industry. You will also hear thought-provoking ideas on the link between cultural intelligence and overtourism.

John Lee


John is the co-founder of CultureMee which has won global travel awards in both leisure and business travel, including “Best Travel Technology Product” of the 2018 Global Youth Travel Awards. CultureMee is a digital platform to help you understand how to navigate the local culture. John speaks six languages and together with his wife and co-founder Dee has travelled to over 80 countries in the world.