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Brand storytelling for noisy networks


Ian Fitzpatrick

Founding Partner,

This one hour workshop will teach tactics that both large and small organisations can employ to tell more salient brand stories in a marketplace overwhelmed by messaging. Participants will leave with a handful of tools that can be employed independent of budget or locale.

Ian Fitzpatrick

Founding Partner


Ian Fitzpatrick is a founding partner at Almighty, where he leads a research and strategy practice charged with developing insights into the behaviours and needs of the people who use the products and services we build, and outlining strategies for creating more-relevant content.

Prior to founding Almighty, Ian had led new media design and development efforts at Mattel and Euro RSCG / Circle for clients like American Legacy/Truth, Verizon, Campbell Soup Company, Diageo and Symantec.

Ian has written for more than a dozen publications, including credits in SPIN, Chunklet, Alternative Press, Dusted and InterfaceMagazines. He is a frequent speaker and panelist, at events and programming sponsored by organisations ranging from The Ad Club to CMJ to MITX. Most recently, Ian has been engaged with Boston’s vibrant startup community, working as volunteer advisor with Mass Challenge through the MITX Up program.

Ian works across the full range of Almighty’s client roster, most-recently focusing his energy on the launch of New Balance’s Minimus footwear line, the rollout of a new social strategy for BJ’s Wholesale Club and the insights that informed the design of physical installations at the New Balance Boston Experience Store.