As the YTA sector grows in size and complexity it becomes even more important to have reliable and timely information on market trends and developments. This report is the sixth in a series of reports on the YTA industry produced by the former Sector Association STAY WYSE.
The 2011 survey provides more detailed information than previous reports, including new questions on staffing, mobile applications and future expansion plans. The quality of the financial data has also been improved compared with previous years, and as the response rate has risen the number of operators providing detailed financial information has also increased.
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From the same series
This publication includes findings across all aspects affecting the industry, from the average size and rates of properties to the social media habits and booking styles of their guests.
This report is the fifth in a series of reports on the YTA industry: it provides more detailed information than previous reports, including new questions on accommodation type.
This publication looks at average bed rates, occupancy rates, marketing activities, booking trends and sources of revenue during 2009 and provides national data comparisons.