Published October 2024
The New Horizons 5 survey attracted more than 11,000 responses from 130 countries between June and August 2023. The report, New Horizons 5: A global study of the youth and student traveller, was published in October 2024 by WYSE Travel Confederation.
New Horizons is the only recurring global survey of the youth, student and educational travel market. The aim of New Horizons is to provide an overview of the youth travel market, which WYSE Travel Confederation and UN Tourism have estimated to account for 23% of international arrivals.
Key takeaways
The study, conducted once every five years, provides insights to travel agents, suppliers, destination marketers, policymakers and other stakeholders of the global travel and tourism industry, offering a global perspective on trends of the under-30 travel market:
- Where do young travellers come from and where are they travelling to?
- What are the purposes and motivations for young people to travel?
- What activities are popular for young travellers while in destination?
- How has travel been planned and booked by young travellers?
- How much have young people spent on travel?