Publications
New Horizons IV: Multi-country trips in the European youth travel market
Published July 2019
Free
Research categories: Consumer, Activities and tours
This extract from the New Horizons IV Survey reports on findings related to multi-country trips, namely in the region of Europe. Characteristic of the youth market in general making the most of available time and resources, many young people are combining countries in the search for experiences. This report provides a profile of the youth travel market for multi-country trips and includes travellers up to age 35. Motivations, planning, booking, activities, accommodation spend and sustainability considerations are reviewed.
Page count: 33
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New Horizons IV
The study provides insights to travel agents, suppliers, destination marketers, policymakers, and other stakeholders of the global travel and tourism industry, offering a global perspective on trends of the under-30 travel market.
