Publications
Millennial Traveller
Published November 2014
Free for members | Non members: €99.95
Research categories: Accommodation, Consumer
Millennial Traveller discusses the travel behaviours and attitudes of a generation familiar with technology, having grown up with PCs, smartphones and the Internet. Millennials have also grown up in a world where travel is easier and cheaper than for earlier generations and are travelling the globe in search of new experiences.
Key takeaways
Key findings of the report cover:
- Millennial destinations and spend
- Travel planning and behaviours
- General attitudes and opinions.
Page count: 16
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Chinese Millennial Traveller
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Millennial Traveller II
Millennial Traveller II focuses on four types of services utilised by Millennials: travel agents, airlines, tour operators and hostels.