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Chinese Millennial Traveller

Published April 2015

Free for members | Non members: €99.95

Research categories: Accommodation, Activities and tours, Consumer

The Millennial Traveller report series is based on WYSE Travel Confederation’s Millennial Traveller survey, which was conducted in 2014 to capture a snapshot of the behaviours, experiences and attitudes of Millennials, a young, yet influential demographic group of travellers born between the early 1980s and the early 2000s.

The series presents an analysis of responses regarding destinations, travel services, travel motivations, trip characteristics, use of the internet and mobile technology, plus attitudes towards current political and socio-economic issues through a number of short reports.

Each report is focused on a specific topic or sector of the youth travel industry and highlights issues of importance for the Millennial traveller, as well as opportunities for interacting with and serving Millennials.

Key takeaways

Chinese Millennial Traveller provides a unique insight into the habits, spending, satisfaction levels and travel styles of Chinese travellers born between the early 1980s and 2000s. Key findings of the report cover:

  • Most important motivators to travel
  • Sources of travel information
  • Opinions on hostel accommodation

Page count: 18

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Festivals and the Millennial Traveller provides a snapshot of Millennial festival travel spending and preferences for a great festival experience.

Millennial Traveller II

Millennial Traveller II focuses on four types of services utilised by Millennials: travel agents, airlines, tour operators and hostels.

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Millennial Traveller discusses the travel behaviours and attitudes of a generation familiar with technology, having grown up with PCs, smartphones and the Internet.