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Industry Review #6: Market Development & Marketing

Published June 2015

Free for members | Non members: €99.95

Research categories: Accommodation, Language programmes, Trade

Industry Review #6 – Market Development and Marketing provides a look at marketing tools, booking patterns, marketing costs and other marketing-related activities across various sectors of the youth, student and educational travel industry, including language travel, higher education, exchange/work experience, volunteer travel, and backpacking/adventure travel.
Key takeaways

Key findings discussed in the report include:

  • Growth in annual turnover and numbers of customers
  • Concerns and opportunities for growth
  • Online marketing tools
  • Booking patterns
  • Distribution, trade events and other business activities

Page count: 37

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From the same series

Industry Review #7: Pricing II

Industry Review No. 7 – Pricing II features the global market intelligence as of Q2 2015 on pricing in the youth and student travel industry.

Industry Review #5: Data, Statistics & Trends II

Industry Review #5 aims to bring sectors of the youth travel industry to a comparable level by identifying, analysing and interpreting existing secondary data.

Industry Review #4: Marketing

This publication analyses insights across the language travel, higher education, work experience, volunteer travel and adventure travel sectors.