This report draws upon WYSE Travel Confederation research, including the New Horizons III and Millennial Traveller surveys, which together cover more than 40,000 young travellers worldwide. In addition, secondary research on festival tourism from various countries is reviewed. The report traces some of the major trends in the market and presents several case studies of the effect of festivals on destination development, including techno tourism in Germany, SXSW (USA), EXIT (Serbia), BPM (Mexico), Boom (Portugal), and Groovin the Moo (Australia).
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The study provides insights to travel agents, suppliers, destination marketers, policymakers, and other stakeholders of the global travel and tourism industry, offering a global perspective on trends of the under-30 travel market.
Chinese Millennial Traveller provides a unique insight into the habits, spending, satisfaction levels and travel styles of Chinese travellers born between the early 1980s and 2000s.