Millennial Traveller Series
The Millennial Traveller report series is based on the Millennial Traveller survey, which was conducted in quarter 2 of 2014 in order to capture a snapshot of the behaviours, experiences and attitudes of the millennial traveller, a young, yet influential demographic group of travellers born between the early 1980s and the early 2000s.
The series presents an analysis of responses regarding destinations, travel services, travel motivations, trip characteristics, use of the internet and mobile technology, plus attitudes towards current political and socio-economic issues through a number of short reports.
Each report is focused on a specific topic or sector of the youth travel industry and highlights issues of importance for the millennial traveller, as well as opportunities for interacting with and serving millennials.
Festivals and the Millennial Traveller
Published May 2015
Chinese Millennial Traveller
Published April 2015
Millennial Traveller II
Published January 2015