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Millennial Traveller Series

The Millennial Traveller report series is based on the Millennial Traveller survey, which was conducted in quarter 2 of 2014 in order to capture a snapshot of the behaviours, experiences and attitudes of the millennial traveller, a young, yet influential demographic group of travellers born between the early 1980s and the early 2000s.

The series presents an analysis of responses regarding destinations, travel services, travel motivations, trip characteristics, use of the internet and mobile technology, plus attitudes towards current political and socio-economic issues through a number of short reports.

Each report is focused on a specific topic or sector of the youth travel industry and highlights issues of importance for the millennial traveller, as well as opportunities for interacting with and serving millennials.

Festivals and the Millennial Traveller

Published May 2015


Festivals and the Millennial Traveller provides a snapshot of Millennial festival travel spending and preferences for a great festival experience.

Chinese Millennial Traveller

Published April 2015


Chinese Millennial Traveller provides a unique insight into the habits, spending, satisfaction levels and travel styles of Chinese travellers born between the early 1980s and 2000s.

Millennial Traveller II

Published January 2015


Millennial Traveller II focuses on four types of services utilised by Millennials: travel agents, airlines, tour operators and hostels.

Millennial Traveller

Published November 2014


Millennial Traveller discusses the travel behaviours and attitudes of a generation familiar with technology, having grown up with PCs, smartphones and the Internet.