Industry Review #4: Marketing

Published March 2014

Free for members | Non members: €99.95

Research categories: Accommodation, Language programmes, Trade

Industry Review #4: Marketing, created in conjunction with StudentMarketing, provides marketing insights across the five major sectors of the youth travel industry. As the first report to examine worldwide marketing trends in the youth and student travel industry, the benchmark Youth and Student Travel Market Industry Review #4 – Marketing analyses insights across the language travel, higher education, work experience, volunteer travel and adventure travel sectors – and provides the first source of sector-to-sector comparisons.

Key takeaways

This report is the fourth in a series which studies trends across 769 youth travel businesses and 93 countries which collectively represent one million youth and student travellers. Key findings of the report cover:

Industry expansion
Online transition
Proactive trade marketing
Agency support
Location and price remain key

Page count: 32

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From the same series

Industry Review #5: Data, Statistics & Trends II

Industry Review #5 aims to bring sectors of the youth travel industry to a comparable level by identifying, analysing and interpreting existing secondary data.

Industry Review #3: Product Development

This publication focuses on Language travel, Higher Education, Exchange/Work Experience, Volunteer Travel and Backpacking/Adventure Travel.

Industry Review #2: Pricing

This publication compiles data on industry matters that affect members’ businesses and include areas such as market mobility, pricing, customer preferences and marketing.

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