WYSE Archives

Women’s Expeditions: Breaking the barriers of traditional tourism

Lynsey Kirk, Marketing ManagerIntrepid Travel

ITB Berlin 2019, Hall 4.1, WYSE Workshop area

Wednesday, 6 March 16:00 – 16:30

Session description

It’s no secret that women-only travel is on the rise, but there’s more to it than spa breaks and yoga classes. Intrepid Travel’s new range of Women’s Expeditions are designed to challenge cultural misconceptions and help travellers forge a deeper understanding of women’s lives around the globe. As well as offering an insight into the new range, Lynsey will share details of Intrepid’s wider work on diversity and inclusion, as it strives to double its number of female tour leaders globally by 2020.


Lynsey Kirk, Marketing Manager for Intrepid Travel, has been working in the UK travel industry for seven years. Starting out in luxury travel, she found her way to the adventure travel sector, which is much more her bag. Her passion lies in growing the Intrepid Travel brand through creative campaigns and content creation. Lynsey has travelled to more than 30 countries, most recently Antarctica in January, pocketing the seventh continent.