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Using the traveller lifecycle to unlock new opportunities and maximise your income from referrals

Dave O’Malley, Business Development Manager, World Nomads

ITB Berlin 2019, Hall 4.1, WYSE Workshop area

Thursday, 7 March 17:00 – 17:30

Session description

Where do you sit in the traveller lifecycle? This educational session focusses on how you can realise the full earnings potential of referral and affiliate marketing by shaping your communication and marketing strategy around the traveller lifecycle. World Nomads shares insight from their diverse partners and collaborations, spanning online travel businesses in the youth sector and digital content creators with a global audience.


Based in the UK, Dave joined World Nomads in 2017 as Business Development Manager for the affiliate network across EMEA. He is a newcomer to the travel industry, but no stranger to travel, having spent the previous seven years in the technology sector. During his gap year, he journeyed overland from London to Singapore, covering 14 countries and spending over two weeks in trains, buses and boats.