Unraveling the science of story for travel brands

Simon Dempsey – LikeWhere

ITB Berlin 2018, WYSE Workshop area – Wednesday, 7 March 2018 – 13:00 – 13:30

Join Simon Dempsey, CEO of LikeWhere to learn the most effective way to engage the Millennial consumer: through story. You’ll leave this session with an understanding of why the framework of story is such a powerful way to compel the human brain in an age of noise, what your strongest asset is in the digital era, and how you can add value to the customer experience. The brand is not the hero, the customer is.

Biography

Simon Dempsey is Founder & CEO at LikeWhere, the award-winning smart content marketing software for leading travel brands.
A creative by background, Simon has worked as a digital content creator since 2001, travelling extensively as part of his work.
Simon and his team are experts in creating personalised content experiences for travel brands, helping establish credibility and loyalty through authentic, local content.