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The millennial traveller – a WYSE research review

Greg Richards – Researcher, WYSE Travel Confederation


Young people are travelling further and more often than ever before – accounting for 227 million of the more than 1.1 billion international tourist arrivals in 2014.
In order to capture a snapshot of the behaviours, experiences and attitudes of the millennial traveller, the young yet influential generation of travellers born from the early 80s to 2000, WYSE Travel Confederation designed and conducted the Millennial Traveller survey last year.
How much do millennials spend on a trip? Which ones face the most visa problems? What are the most important factors when they book accommodation, flights or a tour? Where are they looking to travel to next? When and why would millennials consult a travel agent?
If you’re looking for the answers to these questions and more, join Professor Greg Richards for a review of the key findings from WYSE Travel Confederation’s Millennial Traveller report series.


Greg is Professor of Placemaking and Events at Breda University of Applied Sciences in the Netherlands.

He has worked on projects for WYSE Travel Confederation, the UNWTO, the OECD, numerous national governments, national tourism organisations and municipalities, and he has extensive experience in tourism research and education, with previous posts at London Metropolitan University (UK), Universitat Roviria I Virgili, Tarragona (Spain) and the University of the West of England (Bristol, UK).