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StudentUniverse and Skift present The state of student travel

James O’Brien –  Journalist, Skift


Student travellers represent a key demographic for travel-brand growth, but only if brands commit to understanding the evolving wants and needs of this primarily youth-driven segment.
In their joint report of the same name, StudentUniverse and Skift define the student traveller, frame their in-destination desires, and break out key changes already happening industry-wide to address the revenue that travel verticals stand to mine within the student-travel space.

During this session James O’Brien will talk you through several aspects of the report, including:

  • Who is the student traveller and what do they want travel brands to supply?
  • How the global nature of the student traveller is evolving, and how the incorporation of technology (but also one-to-one human interaction), alternative tourism activities, and even good design can help court them.
  • What brands already in the student-travel sector are up to, what they’re learning, and what all travel verticals can take from that process.


As a journalist, James O’Brien, Ph.D. covers business, travel, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work in the custom content space ‘sponsored content done right’. He has written for major regional newspapers, and he has managed and edited established, startup, and turnaround newsrooms in varied markets, from community papers to major-city dailies.