Student travellers represent a key demographic for travel-brand growth, but only if brands commit to understanding the evolving wants and needs of this primarily youth-driven segment.
In their joint report of the same name, StudentUniverse and Skift define the student traveller, frame their in-destination desires, and break out key changes already happening industry-wide to address the revenue that travel verticals stand to mine within the student-travel space.
During this session James O’Brien will talk you through several aspects of the report, including:
- Who is the student traveller and what do they want travel brands to supply?
- How the global nature of the student traveller is evolving, and how the incorporation of technology (but also one-to-one human interaction), alternative tourism activities, and even good design can help court them.
- What brands already in the student-travel sector are up to, what they’re learning, and what all travel verticals can take from that process.