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Brandie Wright – Research Analyst, Phocuswright

WYSTC 2017 Montreal

The flood of younger travelers is changing the DNA of travel behavior more than ever before. From mobile shopping, booking, and trip sharing, to accommodation and supplier-vs-OTA preferences this key group of travellers stands out more than any other segment. How do younger Millennial travellers differ from older Millennial travellers? How do hostels and private accommodations stack up against traditional lodging? What role does social play in travel decisions? Brandie Wright’s presentation will highlight Phocuswright’s latest consumer travel data with a special focus on key youth-driven travel trends.


Mrs. Wright joined the Phocuswright research team in January 2016. She previously worked in the marketing and advertising departments for multiple trade publications, developing her research and analysis, database management, and digital media skills. Brandie brings a big passion for the travel industry with her. Recently, she and her husband embarked on a trip around the world where they visited 23 countries in Africa, Europe, Asia and North America. Upon returning from her world tour, she was determined to combine her marketing research background with her love of travel, which landed her at Phocuswright. Brandie holds a B.S. in marketing from Wright State University in Ohio and now resides in New York City. She enjoys traveling to new destinations, running and anything outdoors.