Publications
New Horizons IV
Published July 2018
Free for members | Non members: €1,450
Research categories: Activities and Tours, Information sources, Consumer
The New Horizons IV Survey attracted more than 57,000 responses from 188 countries and territories between June and November 2017. The report, New Horizons IV: A global study of the youth and student traveller, was published in 2018 by WYSE Travel Confederation.
New Horizons is the only recurring global survey of the youth, student and educational travel market. The aim of New Horizons is to provide an overview of the youth travel market, which WYSE Travel Confederation and UNWTO have estimated to account for 23% of international arrivals.
Key takeaways
The study, conducted once every five years, provides insights to travel agents, suppliers, destination marketers, policymakers, and other stakeholders of the global travel and tourism industry, offering a global perspective on trends of the under-30 travel market:
- Where do youth travellers come from and where have they travelled to?
- What are the main purposes and motivations for youth to travel?
- How do youth plan and book trips and how much do they spend?
- What activities are popular for youth while in a destination?
Page count: 70
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From the same series
New Horizons IV: Multi-country trips in the European youth travel market
This extract from New Horizons IV reports on findings related to multi-country trips, namely in the region of Europe, and provides a profile of travellers aged 35 or younger who reported visiting more than one country on their last trip. Motivations, planning, booking, activities, accommodation spend and sustainability considerations are reviewed.
New Horizons IV: Hostels and accommodation for the young traveller
This extract from New Horizons IV reports on findings related to hostels and other forms of accommodation used by young travellers, such as hotels, and private or sharing economy type lodging. Accommodation booking and spending behaviours are analysed, along with travel motivations and in-destination activities.
New Horizons IV: Work Experience Travel
This extract from New Horizons IV reports on findings related to work experience travel of young people, including working holidays, internships, traineeships, and other types of programmes that combine cultural exchange with the opportunity for young people to undertake paid work while abroad.
