Publications
New Horizons III
Published September 2013
Free for members | Youth Travel organisations and individuals: €1,500 | Public/State sector organisations: €2,500
Research categories: Accommodation, Consumer
The aim of New Horizons is to provide a global overview of the youth and student travel market, which was estimated to include 284 million international trips in 2016.
- Who travels, where, why, and how?
- How are trips planned and booked?
- How much is spent and on what?
New Horizons is the only recurring global survey of the youth travel market. Since its first iteration in 2002, New Horizons has expanded in both scale and scope, going from 2,300 responses in 2002 to 34,000 in 2012.
Key takeaways
Having surveyed more 34,000 young travellers from 137 countries, New Horizons III is the industry’s most expansive view on the youth traveller. Youth travel is increasingly a state of mind rather than merely an age category and this report sheds light on how travel motivations and styles, as well as the popularity of various activities, experiences and destinations are changing.
Page count: 112
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From the same series
New Horizons III: Language Traveller
This report provides an analysis of the data collected from young travellers that participated in the New Horizons III survey and indicated that learning a language was a very important motivation for their trip.
Youth Travel Accommodation Usage
This extract from the New Horizons III survey reports on findings related to hostel and youth travel accommodation demand in 2012.
New Horizons III: The Student Traveller
This extract from the 2013 New Horizons III survey reports on responses from 11,290 students from all world regions who travelled for study purposes in 2012.
