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ITB Berlin 2020 Workshop

Manchester, United Kingdom — 22-25 September 2009

WYSE Archives

Music tourism: Vibrant cities, strategic initiatives & the youth market

Camila Anino, Marketing & Sponsorship Manager, Music Cities Events | Sound Diplomacy

Thursday, 5 March 14:00 – 14:30
Hall 4.1, Stand 117 (WYSE Workshop area)

Session description

The music, tourism and youth markets are inextricably linked and are constantly influencing each other. In this presentation, Camila Anino, Marketing and Sponsorship Manager at Music Cities Events, will explore how the music industry can play a key role in the youth travel market by defining what music tourism is and analysing the strategies applied by some of the top music tourism destinations in the world.


Camila Anino is the Marketing & Sponsorship Manager of Music Cities Events (part of Sound Diplomacy), a global series of conferences focused on all aspects of music and cities, including how music impacts and influences policy, economic development, tourism, the night-time economy and more. Camila has experience in the entertainment industry as a corporate events and festivals producer for brands such as Lollapalooza, as a music curator for a streaming music service, and as a marketing and content strategist for clients all around the world. Camila holds a Master’s Degree in Global Entertainment & Music Business from Berklee College of Music. She is a passionate music and communications professional, born and raised in Argentina and currently based in Spain.

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