Mapping Generation Z: Attitudes Toward International Education Programs, conducted by AFS Intercultural Programs, is a truly global, first-of-its-kind report exploring the motivations for and hindrances to international study among the youngest generation, Generation Z. The goal of this study is to reveal the perceptions of present-day teenagers on studying and living abroad, experiencing new ideas and immersing themselves in drastically different cultures than their own. How do various factors play into the student decision-making process for international education programs? This session will examine key findings from the study, including:

• Cultural exploration as the main motivation to go abroad prevails in all global regions
• English speaking destinations dominate in popularity
• Affordability remains a barrier to student mobility
• Program specifics emerge as the main choice influencers
• Apprehensiveness about security tops the list of concerns

The seminar will also elaborate on other aspects that most likely play a role in a prospective participant’s decision to undertake study abroad. These include a variety of influencing factors and actors, initial attitudes of destination countries, price sensitivity, and personal concerns. Those interested in creating and fine-tuning product offerings for Generation Z will benefit from insights shared during this session.