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Education

Lifestyle marketing for youth travel and hospitality

ITB Berlin 2019, hall 4.1, main stage

Thursday, 7 March 13:00 – 14:00

Panel discussion 

Moderator: David Chapman, Director General, WYSE Travel Confederation

Panellists: 

Lionel Ansermet, EF Ultimate Break

Johanna Atterby, Visit Stockholm

Etienne Matichard, JO&JOE

Every brand has a story to tell, but not every story is interesting to millennial and gen Z travellers. Influencers, brand ambassadors, experiential marketing gurus, and creative digital agencies are all at your disposal, but what actually works? Listen to some of the brands and destinations getting it right when it comes to lifestyle marketing, co-creation, UGC, and ultimate travel and hospitality experiences for young travellers.