Lifestyle marketing for youth travel and hospitality
ITB Berlin 2019, hall 4.1, main stage
Thursday, 7 March 13:00 – 14:00
Moderator: David Chapman, Director General, WYSE Travel Confederation
Lionel Ansermet, EF Ultimate Break
Johanna Atterby, Visit Stockholm
Etienne Matichard, JO&JOE
Every brand has a story to tell, but not every story is interesting to millennial and gen Z travellers. Influencers, brand ambassadors, experiential marketing gurus, and creative digital agencies are all at your disposal, but what actually works? Listen to some of the brands and destinations getting it right when it comes to lifestyle marketing, co-creation, UGC, and ultimate travel and hospitality experiences for young travellers.