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Manchester, United Kingdom — 22-25 September 2009

WYSE Archives

From Jerusalem food stall to the world: Food tourism goes mobile

Michael Weiss, Co-Founder, bitemojo

ITB Berlin 2019, Hall 4.1, WYSE Workshop area

Wednesday, 6 March 14:00 – 14:30

Session description

Get the best bite of culinary tourism during this session with Michael Weiss, Co-Founder of bitemojo, an award-winning app for local cuisine discovery. Travel by food became a life pursuit for Michael and he’ll explain why any tourism business should start caring about its culinary offering. You will gain an understanding of the powerful potential of food tourism and how you can get a bite of this growing market – you may even leave this session a bit hungry.


Michael Weiss is a serial entrepreneur and the Co-Founder of bitemojo, an award-winning mobile app that helps travellers to discover a destination through great local cuisine. Michael is also the Co-Founder of Yalla Basta, Israel’s largest culinary tourism provider, and, one of the leading travel portals for the city of Jerusalem.

Michael’s preferred operating system: Entrecôte, 500gr