WYSE Archives

Creating memorable local experiences for inspiration-hungry millennials

Yaron Saghiv, VP Experiences, Culture Trip

ITB Berlin 2019, Hall 4.1, WYSE Workshop area

Wednesday, 6 March 17:00 – 17:30


Session description

Media savvy millennials are seeking inspiration and transformative cultural experiences which speak to them individually. Brands that want to cut through the noise are using innovative technology and creativity to provide hyper-local, personalised content on a global scale to inspire and engage. Join Yaron Saghiv of Culture Trip to find out the key to reaching a new generation of travellers and learn how Culture Trip is connecting millennials with moments that matter through the marriage of creative, diversified content and curated local experiences.


Growing up in Singapore, South Africa and Israel in true third culture kid style, Yaron Saghiv is a self-described serial entrepreneur, leveraging his passion for differing worldwide cultural influences to found two B2C startups over the past 10 years. An established presence in the Israeli startup scene, he founded first The Student Hive and then Funzing and was responsible for launching the latter in over 25 cities. Now he brings his wealth of business development expertise and growth hacking techniques to Culture Trip where he is spearheading efforts to build out curated experiences for the millennial market. Yaron holds degrees in both Economics and Business Law and has also acted as a mentor and a driving force in various startup accelerators and community hubs.