WYSE Archives

Choose your lifestyle

Etienne Matichard, Director of Sales & Distribution, JO&JOE

ITB Berlin 2019, Hall 4.1, WYSE Workshop area

Wednesday, 6 March 15:00 – 15:30

Choose your lifestyle

Join Etienne Matichard of JO&JOE, one of the freshest hostel concepts to hit Europe and the Americas, as he discusses lifestyle marketing for a new brand.


Etienne Matichard is the Director of Sales and Distribution working within the Lifestyle division of Accor Hotels for their new hospitality concept JO&JOE. Etienne believes that youth travel is shaping the future of tourism and that the hospitality industry should follow its path. Following this philosophy, he has worked for different fields of the tourism industry in five different countries in Europe and America. Having worked for companies like Disney World, Sofitel and Generator hostels, Etienne became a hotel geek, a tireless business developer and a passionate traveller. Etienne holds a BA in International Trade from the ESCE business school and a MA in International Business and Trade from the Sorbonne University.