Steve grew up in the Hospitality industry with both his parents working in the hotel trade. He went onto to study Hospitality & Tourism Management at the University of Salford. Having created the umi Hotels brand in May 2007, he launched Umi Digital in 2010 with the view providing the independents in hospitality a one-stop-shop for their digital needs. Steve lectures across the UK and Europe, to both businesses and hospitality students, as well as employing over 180 students in a variety of roles. With a specialism in youth travel and independent brands, he also sat on the Board of BETA and STAY WYSE.